From analysis to real change

With a lifelong love of entrepreneurship and business development, Jan Lundqvist helps companies grow through structure, insight and long-term planning.

A curiosity that became a profession

My journey began right after I graduated with a BSc in Business Administration. Even during my studies, I was fascinated by how companies build relationships – from the first meeting to long-term collaborations. I delved into this through my thesis and quickly realized that I wanted to work on understanding and improving companies’ strategies.

I decided to put my ideas to the test. By mapping customer journeys and brand strategies, I gained insights into what companies often miss – and how they can strengthen their business. I sent out my first analysis to my network, put up flyers in places where business leaders hung out, and soon two experienced leaders contacted me with an assignment. That was the start of my career.

Building companies and creating value

I founded my first company, conducted in-depth customer research, and presented analyses and action plans to boards and management teams. It was an instructive first step, and even though I can laugh about the company name and the homemade logo today, the foundation was there – to help companies understand their own potential and make better decisions.

Since then, I have worked with hundreds of companies in various roles – as an advisor, board member, CEO and consultant. Whether it is developing decision-making documents, facilitating board meetings or helping companies grow, I am always driven by the same thing: creating real value for entrepreneurs and their organizations.

What I do at ULO

Today I work with the management part of ULO, where I help companies deal with challenges that owners, boards, CEOs and management teams face. In practice, this means that I act as an advisor, analyst and structure creator – a mix of strategic sounding board and hands-on problem solver. By working closely with our customers, trust and clarity in communication are created, which is crucial when you want to develop your business and take the next step.

My background allows me to combine an analytical and systematic approach with an understanding of practical reality. It's about seeing patterns in how companies work, finding opportunities and creating structures that both simplify and strengthen the business. Over the years, I have seen how the right strategic decisions can free up time, increase profitability and, above all, give entrepreneurs better control over their own future. And that's exactly what I want to contribute at ULO – to help companies grow sustainably, with the right strategy and clear goals.