Create growth that is noticeable - and makes a difference
Connect strategy, customer insight and sales – and create growth that is felt in both results and organization. When the whole is connected, it becomes easier to prioritize correctly, act quickly and run businesses that really make a difference.
We help you analyze your current situation, understand how your customers perceive you, and identify which initiatives will make the biggest difference. By combining business focus with pace and execution, we strengthen your sales and build a growth journey that actually happens – not just planned.

A typical intervention may consist of five steps:
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Current situation analysis of business, customers and sales process
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In-depth understanding of customer needs, behaviors and drivers
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Identification of business opportunities and growth areas
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Development of sales strategy, customer priorities and offering
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Activation and implementation – e.g. working methods, roles, goals and follow-up
We can help you all the way – or with just the part you need. The goal is strong, trust-inspiring leadership that creates direction and builds commitment throughout the organization.
When companies are ready to take the next step, ambition alone isn’t enough – it requires the right focus, the right tools, and the right priorities. Whether the goal is to increase sales, gain deeper customer insights, or reach growth targets, success begins by aligning strategy, business development, and sales.
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CEOs and business owners looking to grow smarter and set the right priorities
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Sales managers in need of structure, clarity, and support
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Business developers aiming to deepen customer understanding and uncover new opportunities
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Organizations where sales and marketing need to work in closer alignment
Example of assignment
Independent customer surveys
Streamline sales processes and sales organization
Offer sales coaching to increase results and skills
Lead and develop operational sales work
Designing a new sales plan with associated sales strategy
Establish a marketing plan with associated marketing strategy
Analysis of sales organization, sales plan, processes and results
Independent needs and current situation analyses
What you can expect
With extensive experience in developing both strategies and sales organizations, we know what it takes to make growth happen – not just be planned. We help you connect business goals with concrete actions, and support you all the way from analysis to activation.
Clear sales strategy linked to overall business goals
Complete needs inventory of your customers
Plan how you can capitalize on your customers' hidden needs
Higher turnover and better profitability
Action plan that gives quick results
A true view of what your customers actually think of you
“ ULO has been absolutely crucial for us – first as a start-up, then during our scale-up. They helped with everything from producing prospectuses and selling the company to investors, to leading the board work and being an important support for our first two CEOs. The consultant worked 50% – but it felt like 150%. I still don’t understand how he managed to do it all! ”
Owner & Chairman of the Board
Tech companies
Stockholm
"For three years, we have hired their consultant to interview both customers and employees annually – always by phone. It has given us insights that we would never have gained on our own. The customers' openness has led to both concrete sales leads and basis for customer plans and cases. The interviews with the staff have also helped us in our recruitment and marketing work. We are very satisfied and will definitely continue to cooperate."
CEO
IT company
Gothenburg
How we work
We help small and medium-sized businesses grow through advice that is based on your goals, drivers and challenges. The support can be anything from starting a new business or raising capital, to accelerating an existing business or getting out of a standstill. All advice is situational - with a focus on creating measurable results.
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Pure advice
Most assignments are based on us acting as a sounding board for owners, boards or management teams. This can be about strategy, sales, organization or business development. The conversations usually lead to new perspectives, confirmed ideas and concrete action – and often to a clearer business focus throughout the business.
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Alternative counseling
In some cases, the collaboration grows into something more long-term. In that case, we offer an alternative model where we combine an hourly fee with the opportunity to become a partner. This gives the client access to continuous support in everything from growth strategy to investor relations – with a common goal of building a strong and sustainable company.
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Completely based on your needs
Every company has unique circumstances – that's why we always adapt the effort to your needs, goals and resources. We can step in temporarily, work continuously or support individual decisions. Regardless of the form, our focus is to provide the right expertise at the right time, so that you get the support that really makes a difference.
Be prepared for the future – start your strategic planning now. Don't wait. Email us and book a free meeting